Foreshadowing and Irony in “Sweat” by Zora Neale Hurston

The short story â€Å"Sweat,† by Zora Neale Hurston, seems to exemplify the epitome of a bad marriage. Hurston uses foreshadowing and irony to demonstrate the disintegrated relationship between the abusive husband and the diligent wife. Throughout the story, it becomes obvious that the husband does not oblige by the motto, â€Å"Do unto others as you would have them do unto you. † Hurston’s use of irony and foreshadowing helps reveal the fact that â€Å"the good will prevail† and Sykes will finally get what he deserves. From the very beginning, the reader notices the psychological and verbal abuse that Sykes puts on Delia. It was a Sunday and Delia decided to get ahead on her work for the week by separating piles of clothes by color. Fear then came upon her when â€Å"†¦something long, round, limp, and black fell upon her shoulder and slithered to the floor beside her† (355). Sykes’ bull whip, mistaken for a snake, invokes â€Å"great terror† (355) and extreme fear in Delia, foreshadowing an event that is to come in the future. It also demonstrates the distant relationship between Sykes and Delia. With full knowledge of Delia’s fear of snakes, Sykes continues to haunt her with them throughout the story. While Delia falls to the oppression of her husband, Sykes almost commits these acts as torture. Because of Hurston’s strong use of irony, it is evident that one day Delia will prevail and a clue to Sykes’ fate is provided: that one day he will be haunted by a snake as well. Delia is obviously the breadwinner of the family and works hard to support both herself and Sykes. Unfortunately, Sykes takes this for granted by taking advantage of the free housing while saving his rarely earned money to spend on other women. Fully aware of this, Delia mentions that â€Å"†¦whatever goes over the Devil’s back is got to come under his belly. Sometime or ruther, Syke, like everybody else, is gointer reap his sowing† (357). The use of irony here demonstrated that â€Å"what goes around, comes around† and once again alludes to Sykes’ fate. Many more indications throughout the story seem to allude to Sykes’ death. The other men in the town seem to disrespect Sykes and even suggest that he should die. While Delia started to deliver the clean laundry in town one ay, the men talked about how Delia is too good for Sykes and that she deserves better, They also despise Sykes for running around with an ugly and fat woman, ultimately cheating on his hardworking wife. Finally, one man says, â€Å"Syke Jones ain’t wuth de shot an’ powder hit would tek tuh kill ‘em. Not to huh he ain’t† (357) while another man adds, â€Å"†¦an’ we ough ter kill ‘im† (358). It seems like Hurston portrays this hostility to reiterate to the reader that Sykes will fall victim to a well deserved death. Perhaps the most important event in the story occurs when Sykes brings home a huge six-foot living snake. Fear once again overcomes Delia and she pleads, â€Å"Syke! Syke, mah Gawd! You take dat rattlesnake ‘way from heah! You gottuh. Oh, Jesus, have mussy† (360). Sykes, on the other hand, stands in amusement almost as if he loves to see Delia psychologically abused. His cockiness unravels as he acts like he is invincible and like anyone and anything should and will comply with him. In regards to the enormous snake, Sykes boasts, â€Å"†¦He wouldn’t bite me cause Ah knows how tuh handel ‘im† (360). He makes sure to instill fear into Delia by telling her to be careful because the snake would have no problem coming after her. Hurston also has Sykes portray his own death. In this same scene, Sykes’ reply to Delia’s request of getting rid of the snake is, â€Å"Ah ain’t got to do nuthin’ uh de kin’ – fact is Ah ain’t got tuh do nothin’ but die† (360). This statement only means that Sykes will not listen to Delia at anytime and enjoys torturing her in any way possible. He admits that he would rather die than give Delia the pleasure of control at any moment. This scenario is perhaps the most ironic because it is this same snake that takes Sykes’ life once and for all.

I Know Why the Caged Bird Sings Essay

The American Dream is true equality and freedom of the citizens of The United States. In Maya Angelou’s I Know Why The Caged Bird Sings, Marguerite struggles with the thought of feeling unwanted as a child and the discrimination against blacks. As Marguerite grows up, she experiences first-hand the cruelty of racism. Her struggles reflect on all the hardships the citizens of America went through when they were fighting for equality as well. It first started in 1607 when English settlers travelled to America for religious freedom. The freedom they sought out for eventually grew to be something more important than just religious freedom. Marguerite defies authority and segregation and eventually gains the equality she deserves. Even though the era of slavery has ended, segregation between blacks and whites were still present. The town that Marguerite lives in is separated from where the white population is and she barely knows what they are like and she wonders if they are even human. Early on in the story, Marguerite first experiences the cruelty of the local â€Å"powhitetrash† when her family is warned of the white men searching her town for a scapegoat. This causes her Uncle Willie to hide in a potato bin even though he is innocent. In chapter blank, Marguerite watches three white girls mock Momma and she feels anger towards their cruelty and unfairness. As Momma finds her crying in anger, this is the first time she felt the need to defy the white people and fight against them. This encounter foreshadows Marguerite’s future acts of defiance against white people, as the English settlers defied their kind and moves to America. Marguerite’s first true act of defiance was when she was working for a white woman named Viola Cullinan. Mrs. Viola Cullinan is rude and her friends mistreat Marguerite. In order for Marguerite to stop working for her, she broke her prized china. This was a sign of Marguerite finally taking a stand against being mistreated. Her resistance gains Marguerite back her pride and she is getting closer to the freedom that she yearns for. There are times in the story where Marguerite feels an extreme sense of pride for her and her people. At Marguerite’s graduation, a white man named Edward Donleavy degrades the black population by stating that they can only excel in sports. He causes the eighth grade class to feel ashamed of themselves because they feel unintelligent. Marguerite starts to regret the fact that Columbus discovered the new world and she wishes that he hadn’t. She feels so embarrassed, but Henry Reed, the valedictorian of her class brings their spirit back up. He has the crowd sing the Negro National Anthem and as his speech ends, everyone feels great pride swell inside of them. Marguerite feels proud of her heritage and education and ignores what harsh words of Mr. Donleavy. Another time when Marguerite feels proud of the black population is when she envisions Ms. Henderson standing up to Dr. Lincoln. She pictures Ms. Henderson turning into a superhero and scaring Dr. Lincoln. She states that she feels proud to be her granddaughter. The American Dream cannot be fulfilled unless the people have an extreme sense of pride of who they are and their country. Marguerite’s feelings were the start of the journey towards equality between all races. Marguerite first experiences a sense of equality when she attends a school in San Francisco. All the students are rude to her and act as if she is inferior to all of them. On the other hand, Marguerite meets a teacher names Mrs. Kirwin who doesn’t discriminate. She treats every single one of her students the same, no matter what their race is. She only remembers Mrs. Kirwin because she didn’t treat her differently. Marguerite experiences one final act of equality when she runs away from her father. She discovers a mix of young teens consisting of several races working together in equality. They give her certain rules that allow her to appreciate diversity and how everyone is the same. For example, everyone must work and put in an equal amount of effort to survive. Like the American Dream, everyone living in the junkyard is equal and treated fairly. There was no oppression or segregation when Marguerite lived in the junkyard. As it says in The Declaration of Independence, every American citizen is â€Å"endowed by their Creator with certain unalienable rights.† In chapter 19, the Store is filled people listening to the boxing match with Joe Louis, a hero from the black population. When he wins, Marguerite feels that he proved that black people are powerful people. The black population develops a sense of hope, feeling that things will start to change because Joe Louis made a difference and because he is a black man. They feel as if they finally took a stand to all the unjust lynching and discrimination against blacks. Near the end of the story, Marguerite becomes the first black person to have a job as a streetcar conductor. At first, there was a policy forbidding any black person to have this job, but Marguerite fights and against all odds, she is successful. This proves that regardless of social standing, one can achieve what they desire if he or she really wants it. Just as us Americans fought for freedom, Marguerite fought for equality.

Welfare of economics

Advertising Is form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some actions upon products, Ideals or services. It includes the name of a product or service and how that product or service could benefits the consumer, to persuade a target market to purchase or to could benefits the consumer, to persuade a target market to purchase or to consume that particular band.These messages are usually paid for by sponsors and viewed via various media. Advertising can also to communicate an idea to a large number of people In an attempt to convince them to take a certain action. Marketing or selling costs Marketing or selling costs include all costs necessary to secure customer orders and get the finished product into the hands of customers. These costs are often called order getting or order filling costs.Examples of marketing or selling costs include advertising costs, shipping costs, sales commission and sales salary. Administrative A dministrative costs Include all executive, organizational and clerical costs associated with general management of an organization rather than with manufacturing racketing pr selling. Examples of administrative costs include executive compensation general accounting secretarial public relations and similar costs involved in the overall general administration of the organization as whole (Thompson 1985).Non Profit organizations may rely on free modes of persuasion such as a public services announcement. Advertising, In Its non- commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. â€Å"Advertising justifies its existence when used in the public interest – it is much too powerful a tool to use solely for commercial purposes.Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marke ting communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public Interest Issues and initiatives. Virtually any medium can be used for advertising.Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web opus, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of on setback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (exacerbating), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an identified† sponsor pays to deliver their message through a medium is advertising.Digital Advertising Television advertising The television commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices television networks charge for commercial airtime during popular events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second television spot during this game reached IIS$3. 5 million in 2012. Virtual advertisements may be inserted into regular arrogating through computer graphics. It is typically inserted into otherwise blank backdrops or used to replace local billboards that are not relevant to the remote broadcast audience. More controversially, virtual billboards may be inserted into the background where none exist in real-life.This technique is especially used in televised sporting events. Virtual product placement is also possible. Radio advertising Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. According to Arbitration, radio has approximately 241. Million weekly listeners, or more than 93 percent of the U. S. Population. Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web or the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, S ocial network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Product placements Covert advertising is when a product or brand is embedded in entertainment and media.For example, in a film, the main character can use an item or other of a finite brand, as in the movie Minority Report, where Tom Cruiser's character John Anderson owns a phone with the Monika logo clearly written in the top corner, or his watch engraved with the Bulgaria logo. Another example of advertising in film is in l, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them â€Å"classics†, because the film is set far in the future. L, Robot and Spacewalks also showcase futuristic cars with the Audio and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie were used

Key Performance Indicators Assignment Example | Topics and Well Written Essays - 1750 words

Key Performance Indicators - Assignment Example Corporate Social Responsibility (CSR) is â€Å"a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis† (ECCJ 2006). This paper aims at providing an overview of the theoretical and conceptual developments in relation to the increased emphasis on social accountability of those who are responsible for managing businesses and Corporate Social Responsibility, which in turn assists the businesses to establish corporate policies and practices which are meant to pose a positive impact on the social environment. In the modern business world of today, each industry and business plays the role of bringing stability by satisfying the needs of the customers. As the businesses all around the world are growing and developing, every interested individual or organization, whether he is a consumer or investor is asking corporations to conduct their operations in a more efficient and accountable way, which conforms to the ethical requirements. This emerging demand from the elements within the society has forced the organizations to adopt a modern concept named CSR. This paper generally focuses on the theoretical fra mework related to CSR and developments related to CSR in the world so as to analyze the businesses and their operations on these identified parameters. What is Corporate Social Responsibility... Customers got chance to network purchase by 750 store located in UK. Per year 130 million customers got services and 6 millions ordered by online and phone. The important factors that help to move forward to the company are Differentiated and market leading formats, Leveraging scale and infrastructure, Product ranges and related services, Delivering value to the customer, Efficient cost base and financial strength etc.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ‘JD Sports’ is another retail company running in UK. From 1981, in Oxford Street, the company started their business and clothing, footwear, sports items and accessories are the main products. The company earns more than ? 769.8 million in 2010 financial year. Kesa electronic company sells electronic items. â€Å"The principal products sold by the group are categorized as white, brown and grey electrical goods and related accessories. White goods comprise large and small sized domestic appliances, such as refrigerators, washing ma chines, microwaves, coffee machines and irons† (Products and Services 2011, para. 1). Gray goods are included telecommunications and multimedia products like mobile phone, Computers, digital cameras scanner, printer etc. Brown goods means all vision and audio products like  DVD players, flat-screen televisions, MP3 players and camcorders. The company â€Å"is ideally placed to offer associated services such as home delivery and installation, credit and extended warranties. In addition, the development of digital convergence has provided us with the opportunity to offer a range of ‘paid for’ services† (Products and Services 2011, para. 5). The company’s group revenue was increased to 7.6% that up to â‚ ¬2567 million. The company effectively approached with corporate social

Whether or not to Prepare for Disaster Research Proposal

Whether or not to Prepare for Disaster - Research Proposal Example A disaster can take many forms such as terrorist attacks, earthquakes, snowstorms, floods, among others. Therefore, it is  crucial  to make a decision on whether or not to prepare for a disaster before it occurs. Preparing for a disaster provides better  management  of crises and enables people to be well prepared when the actual  disaster  occurs. It also enables faster and effective response to disasters, and faster recovery of  business  after a disaster. Moreover, it is necessary to  create  an emergency plan and  ensure  it  is backed  daily on-site or off-site in a secure location (Ferrell and Linda, 2010). However, some people may not  find  it necessary to prepare for disaster due to various reasons. Others may fail to  prepare  due to lack of resources like money and time. Hence, it advisable to choose the  best  decision making model in order to make a  proper  judgment. This paper will explain how the 5-step decision making model can be used to make a decision on whether or not to prepare for disaster. The 5-step decision making model The 5-step model is straightforward and easy to use when making a decision compared to other models.  It consumes less time than other models because it consists of only five steps to follow when making a decision.  The first step is to  define  the  situation  or to identify the problem. ... It is the most time consuming  stage  in the process of decision making, which makes it a challenge to the decision maker. However, when it is not possible to get all the information, people  are forced  to rely on their intuition. The third step involves gathering alternatives (Brassard and Ritter, 2010).  When making a decision, there are other alternatives that a person can use;  thus, it is necessary to  list  other available options.  The list should  contain  other options that one is seriously considering and those that  fit  the main objective of the decision making process.  Listing many  unnecessary  options only makes the decision making process more difficult than it should be,  and also  prolongs the time it should  take  to make a decision. After developing a list of other available alternatives, evaluate the options.  This is the fourth  step  which involves assessing and ranking of the listed options. Single out the most p owerful options then  develop  a list of criterions to use when assessing these options. When ranking the options,  choose  an appropriate  scale  such as a 10  point  or 100 point scale, depending on the complexity of  the  decision  and the  total number of criterions that  have been used  to  assess  the options (Graduate school of business Administration, 2010).  After ranking the options against the chosen criterion, assign weight followed by  specific  scores to each option.  Finally multiply the scale score with the assigned weights then add the total scores of each option and make a decision. The decision making  step  is the final  stage  when making a decision using the 5-step model. However, it is the most difficult step that many

Gun Control community and police safety vs right to bear arms Research Paper

Gun Control community and police safety vs right to bear arms - Research Paper Example This research will begin with the statement that judging by the current statistics, the United States has the highest level of gun-related violence, which is not only greater than everywhere in Western Europe, but around the World. Police officers receive reports of mass shootings virtually every day, with the latest one being the San Bernardino shooting in California, which left 14 people dead and 21 wounded. According to Shootingtracker.com, the San Bernardino shooting is undeniably the deadliest since the Sandy Hook Elementary School Shooting, which took place in December 2012, and left 20 children and 6 adults dead. The website, which defines a mass shooting as an incident where four or more people are shot at the same time, equally reports that the United States has witnessed 1052 mass shootings over a span of 1066 days. The situation in the United States is a sharp contrast to that in Scotland for example, which has a population of 5.3 million people but has made great strides in managing gun-related violence. The state of affairs in Scotland is said to have changed after the Dunblane Primary School shooting in March 1996, which left 16 children and 1 teacher dead. The public outcry that resulted from the 1996 incident prompted the British government to act with speed, and ban the private ownership of automatic weapons and handguns within their mainland. The effected changes similarly gave the authorities more control over the licensing of weapons.

Reasons behind Britains decision to participate in World War I Essay

Reasons behind Britains decision to participate in World War I - Essay Example The news was a surprise because until then Britain had aptly deployed a diplomatic foreign policy, and had substantially refrained from wars and European predicaments (Turner, 1988, p.23). Britain was referred to as the possessor of â€Å"Splendid Isolation,† and, until 1900, it was not a part of any significant military convention with any other states (Woodward, 1967, p.3). The factors that provoked Britain to enter this war has been debated a lot lately and no single factor can be termed as the sole reason behind Britain’s decision to enter the war. This paper is an attempt to unveil those salient factors that pushed Britain to join the Great War. German connection: In early 1500s, Europe entered a modernized era, and nations developed a strategy of "Balance of powers" (Orakhelashvili, 2011, p.123). It was done to eradicate or prevent the evolution of any single state as supremely powerful. However, this equilibrium was drastically shaken due to the occurring of seve ral historically influencing incidents. These include the 16th century Hapsburg Crisis, which resulted in Thirty Years’ War that greatly affected Europe from Hungary to Spain and later broke Hapsburg Monarchy in smaller kingdoms (Kann, 1980, p.45). The period of 1792 to 1815 saw France became a domineering empire on the continent during the reign of Napoleon Bonaparte. The German Crisis further deteriorated the situation and let Germany gain assertive control all over the Europe, which nullified the strategy of Balance of Powers. Hence, as an outcome of this unsettling scenario, two regions substantially gained the status of separate unified powers namely Germany and Italy. Kaiser Wilhelm II transformed Germany into an aggressive state, and ignored the long followed foreign policy of a status quo. (Wintle, 2002, p.55) Germany wanted to become as strong at sea as Britain, and hence, instead of renewing its treaty with Russia, Germany collaborated with Austria. The fear of Berl in’s resentment compelled Russia and France, two significant neighbouring states located on eastern and western sides of Germany, to come together for an alliance. Thus, the power in Europe was divided into two influential groups Central and Entente, and each group shared equal military strength. In 1879, Germany and Austria-Hungary collated together under a treaty called the Dual Alliance and Italy joined in early 1900s, which converted it into Triple Alliance whereas France and Russia collated and formed Dual Entente in 1892 (Wintle, 2002, p.55). In the last decade of 19th century, Germany started to build its navy, which posed great threat to the world’s most influential and powerful maritime state, I-e Britain. Germany’s naval in-charge Admiral Von Tirpitz formulated a new policy in 1897 targeting Britain’s naval powers and decided to outnumber them on Home Waters by building High-Seas Fleet. The Austrian Ambassador in Berlin wrote: Germany’s a lready swiftly growing position as a world power into a dominating one. England is now regarded as the most dangerous enemy which, as long as Germany is not sufficiently armed at sea, must be treated with consideration in all ways (cited in: Afflerbach & Stevenson, 2012, p.116). Before the onset of 20th century, Britain and Germany shared friendly ties. However, this transformation of policy clearly projected the intentions of Germans and by 1907, British government realised that the most potential threat posed to its stability, and supremacy was from Germany. Hence, Britain had no other choice but to collaborate with rival nations Russia and France and the mutual alliance became Triple Entente. (Afflerbach & Steve

Performing Arts in South Africa Research Paper Example | Topics and Well Written Essays - 750 words

Performing Arts in South Africa - Research Paper Example The fashion and performance night will be open for students, media, and culture, lifestyle and fashion enthusiasts. The event is free for students but tickets will be sold in reasonable amount to non-academicians. This fashion night will be very essential to create awareness on the visual and cultural heritage of South Africa. South African traditional dances are integral part of its history because these dances are expressions of all that life’s rich pageant has to offer (South African Traditional Culture 2011) On the other hand, the traditional clothing represents South Africas history that has left a legacy of traditional apparel as diverse as the people who have settled there (Warton n.d.)Acknowledging these different traditional cultures, both in clothing and dance rituals, gives the nation a giant leaps in recognizing this country’s rich national history†. The audience and participants will be basically budding designers coming from the Fashion Institute of Technology. This will include students, faculty, and staff and fashion show at the Marshall Hall of SUNY. The budding designers will take the challenge of producing short fashion production number inspired by South African traditional culture. This will improve the student’s creativity and will create awareness among this particular community as regards to the cultural heritage of South Africa among. One key message is that some fashion trends may have been influenced by the culture of this region. Furthermore, the students will further appreciate on maybe looking into the history of other countries as well and infusing every other country’s tradition on their designs. The fashion show must be coordinated with the faculty of FIT so the show may be incorporated as a partial fulfilment in their particular courses. Without the students and their designs, the program will not run. Note that this event

Do some brief research on the topic of resisting change. What Paper

Do some brief on the topic of resisting change. What determines whether or not people resist change - Research Paper Example Researchers have observed many types of resistance. Employees avoid doing tasks or postponement of tasks, resignation and underproduction are the most common outcomes recognized by researchers. Another study unveils few other indicators that show resistance for change in the organization, which include increased absenteeism, impatience and frustration (Todnem, 2005). These indicators and reactions of employees are reflective of the resistance to change. In order to manage the change effectively and to avoid these negative after effects of change in the organization, mangers must understand the reasons behind the resistance. Employees do resist change and their negative responses are caused by few rational reasons. One reason behind the resistance of change by employees is uncertainty about the effects of change being implemented in the organization. Uncertainty about job performance is another reason that triggers employees to resist change because they are unaware of the tasks, which will be given to them after change and they have fear of not having the required skills. Another reason behind this resistance is no involvement of employee in the change process, which creates the fear of abrupt change in the mind of employees and they think they are not the part of the organization. To cope with these consequences, management must be proactive, enable employee participation, and make them aware of the effects of the change in the organization (Todnem,

Homosexuality Essay Example for Free

Homosexuality Essay How would you feel if the government would not allow you the right to get married? Homosexuals in the United States do not have the full right to marriage and they should. I. Many people in the US claim they are for same-sex rights but when the idea of marriage is brought up, they suddenly become against it. II. In 1924, the Society for Human Rights in Chicago became the country’s earliest gay rights organization. III. In 1951, the Mattachine Society became the first official national gay rights organization formed by Harry Hay. IV. Five years later, Daughters of Bilitis was founded as the first national lesbian organization. V. Six years after that, Illinois became the first state to decriminalize homosexual acts in private between couples. VI. Twenty years later in 1982, Wisconsin became the first state who outlawed the discrimination of sexual orientation. VII. In 1993, the government issued the â€Å"Don’t Ask, Don’t Tell† policy for the US Military stating that homosexuals were permitted to serve in the military however homosexual activity was strictly banned. VIII. On December 18, 2010, President Obama took a huge step towards homosexual rights when he repealed the â€Å"Don’t Ask, Don’t Tell† policy. IX. In 2000, Vermont became the first state to legally recognize civil unions between homosexual couples. X. Four years later, same-sex marriages became legal in Massachusetts. XI. Six state governments (along with the District of Columbia, the Coquille Indian Tribe, and the Suquamish tribe) have passed laws offering same-sex marriage: New York, Massachusetts, Connecticut, Iowa, Vermont, and New Hampshire. XII. Following lead, civil unions became legal in Connecticut in 2005 and New Jersey in 2006. XIII. In November 2007, the House of Representatives approved the bill ensuring equal rights in the workplace for homosexuals. XIV. In just 2008: a. Oregon passes the law permitting same-sex couples to register as domestic partners. b. In May, California legalized same-sex marriage only to ban it again in November. c. In October, the law is passed that Connecticut will perform same-sex marriages instead of civil unions. XV. In 2009: d.  The Iowa Supreme Court unanimously rejected same-sex marriage laws on April 3rd only to be required to issue marriage licenses to same-sex couples twenty-one days later. e. On April 7th, Vermont legalized same-sex marriage and also became the first state to legalize through the Legislature. f. Maine shortly legalized same-sex marriage in May only for the vote to overrule making the state the 31st to ban same-sex marriages. g. In June, New Hampshire legalizes sam e-sex marriage while President Obama also signs a referendum allowing the same-sex partners of federal employees to receive benefits except full health coverage. XVI. In March 2010, Congress approved the law to legalize same-sex marriages in the District of Columbia. XVII. People like to argue that homosexuals are just promiscuous and not able to form long-lasting relationships when that is completely untrue. Homosexual couples are just the same as heterosexual couples. XVIII. The Kinsey Institute has ongoing studies on homosexuality to determine whether sexuality is decided in the womb. As of this time, their studies show that it is something a person is born with and they cannot help it. XIX. The Kinsey Scale rates a person’s homosexuality from 0-exclusively heterosexual with no homosexual feelings to 6-exclusively homosexual. XX. In February of this year, Obama ended the Defense Against Marriage Act which had once defined marriage against a man and a woman, taking the country one step closer to legalizing same-sex marriages. XXI. Obama stated that he supports the civil unions as an alternative, however, his views are constant XXII. In February of this year, Obama ended the Defense Against Marriage Act which had once defined marriage against a man and a woman, taking the country one step closer to legalizing same-sex marriages. XXIII. Obama stated that he supports the civil unions as an alternative; however, his views are constantly evolving. XXIV. Legalizing same-sex marriage in the US really does not cause harm to anybody. XXV. It would put same-sex couples on the same level as heterosexual couples. XXVI. It is not anybody’s right to judge them for something they cannot help, no matter how hard they may try.

Le Secteur Pharmaceutique Doit Actuellement French Essay

Le Secteur Pharmaceutique Doit Actuellement French Essay Le secteur pharmaceutique doit actuellement faire face diffrents problmes. En effet, dici 2012, les leaders du march vont perdre les brevets de leurs produits vedettes. Une fois tombs dans le domaine public, ces brevets vont ainsi pouvoir profiter aux mdicaments gnriques qui gagnent de plus en plus de part de march. De plus, les gouvernements des pays industrialiss rentrent dans une politique de rduction des dpenses lies la sant ce qui a pour consquences des dremboursements de mdicaments et une baisse des prix. Il est de plus en plus complexe et long de lancer un mdicament sur le march ce qui a pour consquences daugmenter les coà »ts et de diminuer la dure de vie du produit sur le march. Face cela, les groupes de lindustrie pharmaceutique se rapproche et crent une pression concurrentielle de plus en plus importante. Lentreprise pharmaceutique Merck, consciente des challenges que lui impose son environnement, a dcid en 2009 de fusionner avec un de ses concurrents: Shering Plough. En effet, aprs Introduction Lindustrie pharmaceutique reprsente aujourdhui le secteur le plus fructueux de lconomie mondiale.Laugmentation significative de lesprance de vie, laccs de plus en plus large aux diffrents services de sant et la science en perptuel progrs sont trois des nombreux facteurs expliquant limportance de linfluence de cette industrie sur notre conomie. Bien que trs rentable, cette industrie prsente aussi diffrents obstacles pour les entreprises qui doivent ainsi relever de nombreux dfis sur ce march. En effet, celles ci doivent affronter une concurrence trs importante, notamment due aux mdicaments gnriques. De plus, les entreprises pharmaceutiques doivent faire face une vigilance croissante venant des autorits (la FDA et la EMEA) ce qui ralentit souvent la commercialisation de leurs produits. Enfin, une barrire financire freine souvent les entreprises, les budgets ncessaires la recherche et au dveloppement des produits tant excessivement importants. Afin de se maintenir sur le march, les entreprises doivent continuellement revoir leur stratgie et sont ainsi amenes se transformer en prenant dimportantes dcisions stratgiques. Cest le cas de lentreprise Merck qui, jusquen 2009, tait la 7me plus grande entreprise du march pharmaceutique et qui a dcid de fusionner avec un de ses concurrents Schering Plough, devenant ainsi le 2me leader mondial pharmaceutique. Afin de comprendre les facteurs responsables de cette dcision de fusion, nous prsenterons dans un premier temps le secteur pharmaceutique dans son ensemble et son environnement concurrentiel puis nous nous focaliserons sur lentreprise Merck. Puis dans un deuxime temps nous analyserons les causes internes et externes lentreprise qui ont encourag cette dcision. Enfin, nous tudierons la dcision de fusion plus en dtail, son droulement, ses modalits et les diffrentes consquences. Diagnostique interne et externe de lentreprise Merck 1.1 Analyse externe: le secteur pharmaceutique Lanalyse externe de lentreprise Merck a pour but de comprendre les dynamiques de lenvironnement sur sa position stratgique et va donc ainsi nous aider expliquer sa stratgie de croissance et quels ont t les attraits et ses performances. Lindustrie pharmaceutique est un secteur conomique abritant la recherche, la fabrication et la commercialisation de mdicaments destins la mdecine. Nous allons donc ainsi analyser lensemble de ce secteur en dcrivant son activit, son environnement et ses concurrents. 1.1.1 Lactivit pharmaceutique Lactivit du secteur pharmaceutique est destine produire des mdicaments. Il faut savoir que sa dfinition rpond une dfinition juridique prcise. Larticle L. 5111-1 du code de la sant publique dfinit le mdicament comme suit:  «On entend par mdicament toute substance ou composition prsente comme possdant des proprits curatives ou prventives lgard des maladies humaines ou animales, ainsi que toute substance ou composition pouvant à ªtre utilise chez lhomme ou chez lanimal ou pouvant leur à ªtre administre, en vue dtablir un diagnostic mdical ou de restaurer, corriger ou modifier leurs fonctions physiologiques en exerà §ant une action pharmacologique, immunologique ou mtabolique. » Pour quun mdicament soit commercialis, il ncessite davoir reà §u lautorisation de mise sur le march (AMM). Il est prsent sous un conditionnement spcifique, sous la marque de lexploitant, identifi par une dnomination et fabriqu industriellement. Sur le march, il existe diffrents types de mdicaments: Les mdicaments dtenant un brevet (nous verrons plus tard la notion de brevet) Les gnriques: cest une copie parfaite dun mdicament dont le brevet a expir et qui est donc tomb dans le domaine public Les biosimilaires: selon la rglementation europenne de 2004, ils reprsentent  «tout mdicament biologique de mà ªme composition qualitative et quantitative en substance active et de mà ªme forme pharmaceutique quun mdicament biologique de rfrences » Les vaccinsqui permettent de simmuniser contre une maladie infectieuse. Une partie des mdicaments doit à ªtre prescrite par une ordonnance et peut à ªtre dlivre par une officine uniquement aprs avoir prsent une prescription dun mdecin tandis quune autre est vendu en libre service dans les pharmacies. Lactivit du secteur pharmaceutique est soumise une forte rglementation. En effet, elle porte sur: * Lautorisation de mise sur le march du mdicament Un mdicament doit possder une autorisation de mise sur le march pour pouvoir à ªtre vendu. * Les rgles de prescription et de dlivrance Certains mdicaments peuvent à ªtre dlivrs sans ordonnance mdical sur simple demande au pharmacien. Cependant, la majorit des mdicaments exige une prescription. Une ordonnance doit maner dun professionnel de la sant tel quun mdecin, un dentiste ou encore un vtrinaire†¦ Concernant lordonnance, celle-ci doit à ªtre rdige aprs examen du malade et doit comporter les informations concernant le prescripteur, celles propos du mdicament (dnomination, posologie, dure du traitement) et celles propos du malade. * Les conditions de remboursement * Les essais cliniques et la recherche * La proprit intellectuelle Les molcules originales bnficient dune exclusivit de commercialisation de 20 ans la date du dpà ´t du dossier pour obtenir le brevet. Lentreprise peut faire la demande de 5 ans supplmentaires. Aprs avoir dcris lactivit de ce secteur, nous allons analyser son environnement. 1.1.2 Lenvironnement et son impact Afin de comprendre linfluence de lenvironnement pharmaceutique sur le comportement des entreprises et des clients, nous allons baser notre analyse sur le modle de Pestel. * Politique gouvernementale Les politiques gouvernementales ont une forte influence ngative sur la stratgie des entreprises du secteur. Elles sont la base des enjeux de financement des dpenses lies la sant. Actuellement, dans la majorit des pays industrialiss, les gouvernements sorientent vers une diminution des dpenses des assurances maladies. Les consquences de ces restrictions sont la baisse des prix des mdicaments ainsi que des dremboursements mais aussi la promotion des gnriques qui les place alors comme un concurrent majeur des laboratoires traditionnels du secteur pharmaceutique. En effet, les gnriques affectent les ventes de ces laboratoires et deviennent donc les principaux bnficiaires de la restriction des dpenses de sant dans les pays industrialiss. * Economie et conjoncture Lconomie a une influence ngative mais cependant limite sur la stratgie des entreprises pharmaceutiques. En effet, les nouvelles mesures conomiques sur les dpenses de sant dues une dgradation des comptes des assurances maladies ainsi que la crise financire ont pour impact: => Une baisse des ventes de lauto mdicamentation soit des mdicaments non-rembourss car les consommateurs rvaluent leurs dpenses prioritaires =>Une rduction de la valorisation boursire due la crise financire qui incite les grands groupes entrer dans une phase de rachat, de fusion et de croissance. * Les comportements socioculturels Les comportements socioculturels ont une influence globalement positive sur le secteur pharmaceutique. En effet, les besoins mdicaux insatisfaits ne cessent daugmenter, la population mondiale devient de plus en plus à ¢ge et de nouvelles pathologies se dveloppent ce qui a pour consquences une demande croissante envers les laboratoires pharmaceutiques ainsi quune tendance au dveloppement des ventes. * La lgislation Le secteur pharmaceutique est soumis de nombreuses rglementations qui entravent fortement sa croissance. En effet, trois types de rglementations influent considrablement le secteur: Les brevets: La protection dun mdicament dure de 20 25 ans mais il faut savoir que 10 13 ans sont ncessaires pour dvelopper le produit et obtenir lautorisation de mise sur le march, il ne restera donc que 10 15 ans au laboratoire pour profiter de lexclusivit du mdicament. Lautorisation de mise sur le march: le processus pour obtenir cette homologation est de plus en plus complexe et difficile La fixation des prix et le remboursement: le prix et les conditions de remboursement dun mdicament sont fixs avant son lancement sur le march afin que les gouvernements puissent contrà ´ler les dpenses de sant et de permettre un libre accs au mdicament. En conclusion, les dpenses du lancement dun mdicament ne cessent daugmenter tandis que lexclusivit et les dlais de commercialisation ne cessent de diminuer. * Les volutions technologiques Lvolution thrapeutique est le second moteur de croissance du secteur aprs les comportements socioculturels. Les laboratoires ne cessent de rpondre la demande et de samliorer. Ainsi, les mdicaments rcents et plus chers remplacent les anciens et deviennent un bien de consommation courante li la qualit de vie. Ceci a pour consquence de placer la rechercher et le dveloppement comme le moteur de lindustrie et va lui permettre de se focaliser sur des nouveaux champs de recherche. * Lcologie Actuellement, les contraintes cologiques psent considrablement sur lindustrie pharmaceutique et cela deux niveaux: Les produits et les usines des industries pharmaceutiques ont un impact sur lenvironnement. Par exemple, des rsidus de mdicament sont retrouvs dans leau cause du rejet des usines, de llimination et du recyclage de leurs dchets. Lenvironnement actuel est la source de nombreuses pathologies modernes. Afin de conclure lanalyse de lenvironnement externe de lentreprise Merck, nous pouvons dire que le secteur pharmaceutique est marqu par un besoins important en mdicament dà » au vieillissement de la population mondiale, laugmentation de pathologies nouvelles et dune augmentation de laccs aux mdicaments dans de nombreux pays. Cette industrie est marque par une innovation constante qui joue le rà ´le de moteur dans un domaine ou les anciens produits sont souvent soumis un dremboursement. Cependant, les laboratoires pharmaceutiques doivent aussi faire face une augmentation des rglementations qui engendre des coà »ts suprieurs et qui diminue la dure de vie de leur produit sur le march avant que le brevet tombe dans le domaine public. Face une stratgie gouvernementale globale qui souhaite rduire les coà »ts lis la sant, les laboratoires traditionnels doivent subir la promotion des gnriques qui devient un de leur concurrent majeur. 1.1.3 Les concurrents prsents sur le march pharmaceutique Afin danalyser de faà §on pertinente lindustrie pharmaceutique et la concurrence, nous allons dfinir le modle trs utile des 5 forces de Porter. Ce modle va rpondre la question: quel est le fondement de la concurrence dans le secteur? Et nous allons y rpondre au travers de la hirarchisation des 5 forces de Porter. * La rglementation Le secteur pharmaceutique est soumis une forte pression rglementaire. En effet, le processus dhomologation dun mdicament est de plus en plus long et complexe (Brevets, AMM†¦) Il est impos tous les nouveaux produits pour quils puissent à ªtre vendus sur le march. Ceci a donc pour consquences daugmenter les coà »ts et les dlais du lancement du produit et donc de rduire son temps de commercialisation. * Concurrence intra-sectorielle Le march pharmaceutique est un march oligopolistique soit  «un march sur lequel la concurrence est fausse du cà ´t de loffre, du fait dun trs petit nombre de vendeurs par rapport la multitude des acheteurs » En effet, le nombre de laboratoire en concurrence troite sur le mà ªme traitement est limit. Nous pouvons prendre lexemple des vaccins grippaux dtenus seulement par Sanofi-Aventis, GSK et Novantis. Cependant, cette concurrence est marque par une forte pression due la mga fusion de Pfizer/Wyeth qui ouvre donc les portes une vague de consolidation. * Les fournisseurs Les entreprises de ce secteur se sentent en position de force face aux fournisseurs notamment dans la sous-traitance dactivit non-stratgique, tandis quelles auront une relation de partenariat avec les acteurs de recherche donc les laboratoires deviennent de plus en plus indpendants. * Les substituts Les entreprises pharmaceutiques ne sont pas menaces par les produits de substitution par quil nen existe pas. Cependant, elles se sentent de plus en plus menaces par la contrefaà §on qui touche les pays mergents. En effet, elle occupe de 6 10 % du march pharmaceutique mondial. * Les nouveaux entrants Les barrires lentre du secteur sont lourdes cause des rglementations, des investissements consquent ncessaire la rechercher et au dveloppement, aux technologies. La pression des entreprises actuelles du secteur vient surtout des gnriques qui profitent des brevets tombs dans le domaine public. Ils prennent une place de plus en plus importante dans le secteur cause de la promotion de ceux-ci par une majorit de gouvernements. Concernant les biotechs, ils ont plus un rà ´le de partenaires que de menace. Pour conclure, le march pharmaceutique est peu concentr lchelle mondiale. Toutefois, elle lest bien plus lorsquon centre son analyse par classe thrapeutique oà ¹ on est en situation doligopole. En effet, dans chaque classe, les 3 premiers mdicaments les plus consomms concentre plus de la moiti des ventes de la classe. Le nombre dentreprise est en augmentation face lessor des start-up de biotechnologies bien que la tendance au rapprochement de nombreux groupes diminue le nombre doprateur sur le march. Ces rapprochements actuels sont dus la perte des brevets car les 10 premires entreprises mondiales vont perdre leurs brevets dici 2012, elles vont donc à ªtre fortement soumises la menace des gnriques qui profitent des brevets tombs dans le domaine public. De plus, les rglementations deviennent de plus en plus complexe et retarde donc la mise sur le march du produit, augmente les coà »ts et diminue sa dure de vie sur le march. 1.2 Analyse de lentreprise Merck Co Merck Co, qui est galement connu sous le nom de Merck Sharp Dohme (MSD) est lune des plus importantes socits pharmaceutique dans le monde. Cre en 1891, Merck co tait lorigine une filiale de la socit allemande Merck KgaA mais pendant la premire guerre mondiale, elle devint une socit indpendante amricaine. Aujourdhui, Merck Co emploi 51 000 employs dans 120 pays et 30 usines travers le monde. Elle a donc bien plus de poids que son ancà ªtre allemand qui lui, emploi 32800 employs travers 62 pays. En France, lentreprise est connue sous le nom de MSD. La socit Merck Co est hautement axe sur la recherche et linnovation. De la dcouverte la commercialisation, Merck Co gre tout le processus de production dune large gamme de produits novateurs dont le but est lamlioration de la sant humaine. Dans les annes 50, Merck a t le premier groupe pharmaceutique fournir un programme dassistance aux patients qui ne pouvaient accder aux soins pour des raisons financires. Aujourdhui, Merck fournit 7 programmes dassistance, ayant chacun des critres dligibilit prcis. Paralllement son activit de production et de recherche, Merck publie des manuels, livres mdicaux de rfrence, dont le Manuel Merk de diagnostique et thrapeutique connu mondialement. Merck co occupe la 7me place dans le classement des plus gros groupes pharmaceutiques mondiaux. En 2009, la socit a gnr un revenu de 27.4 milliards de dollars et un rsultat dexploitation de 4.83 milliards de dollars. Merck atteint cette rentabilit grà ¢ce au renouvellement constant de son offre mais aussi du nombre croissant de produits en dveloppement. Merck Co dtient 4 domaines dactivit stratgiques (DAS):  · Les mdicaments Ce DAS reprsente 81,3% de son activit. Merck investit la majorit de ses ressources dans la recherche et le dveloppement de ce DAS. Merck dtient plus de 40 mdicaments diffrents sur le march dans des secteurs thrapeutiques clefs tels que le cholestrol, lhypertension, lostoporose, la cardiologie et le systme respiratoire. Ce domaine regroupe tous les produits  «vache lait » de lentreprise, gnrateurs de la majorit de son chiffre daffaire, on y retrouve: Singulaire, asthme et allergies Januvia, diabte Cozaar, hypertension Vytorin et Zetia, cholestrol Isentress, sida Le domaine des mdicaments reprsente donc la partie la plus importante de lactivit de Merck  · Les vaccins Le deuxime domaine dactivit stratgique de Merck est la vaccination. La stratgie de Merck dans ce domaine est de traiter les maladies devenues rares de nos jours telles que la rougeole ou les oreillons, mais aussi les maladies oà ¹ la prvention semblait impensable telles que le cancer du col de lutrus. Ce DAS reprsente 17.8% de lactivit du groupe et constitue donc la deuxime activit la plus importante pour Merck. Le produit phare de ce DAS est le Gardasil, vaccin contre le papillomavirus, sorti rcemment, seul vaccin sur le march pouvant protger les femmes contre le cancer du col de lutrus.  · La sant animale et les produits de consommation Au-del de ces deux principales activits, Merck possde deux autres domaines dactivit stratgiques dont la part de chiffre daffaire et dinvestissement et beaucoup moins importante. Merck: la sant animale (anti parasite, gestion de la fertilit, anti infectieux†¦) et les produits de consommation type semelle, crme solaire) Les causes internes et externes de la fusion Merck/Schering 2.1 Les causes internes Diffrents vnements apparus au sein de lentreprise Merck sont lorigine de cette dcision de fusion. En effet, un nombre croissant de menaces interne lorganisation ont motiv la socit Merck dans cette dmarche stratgique. 2.1.1 La mauvaise performance conomique des annes passes Ces dernires annes, la socit Merck Co a du faire face diffrents obstacles qui ont fortement pes sur le rythme de son expansion. Dun point de vue conomique, plusieurs faits ont t responsables dune rduction considrable de ses ventes et lont affaibli: La polmique autour du mdicament anti-douleur et anti-inflammatoire Vioxx, utilis pour les traitements contre larthrite (1999-2004) a t nocive pour la socit qui sest vu accuse de commercialiser un mdicament augmentant les risques de crises cardiaques tout en cachant les rsultats de ses recherches. La socit Merck Co a t condamne payer une somme trs importante afin de ddommager les personnes victimes de ce produit mais aussi une amende. Cette polmique a pes lourdement sur la socit qui a vu ses ventes et son chiffre daffaire dgringoler et a t contraint de licencier massivement (7000 postes). La notorit de lentreprise fut alors touche et les articles de presses condamnant la socit se sont multiplis. Merck a du essuyer ces dernires annes de nombreux refus de la part des autorits amricaine quant la commercialisation de nouveaux mdicaments, notamment le Cordaptive, mdicament contre le cholestrol, qui la contraint supprimer de nouveau de nombreux postes (1200). Le groupe mettait de grands espoirs sur ce produit en termes de chiffre daffaire et lenvisageait dj comme un des produits vedette de son portefeuille futur. Enfin, Merck a du faire face de nombreuses attaques, de magasines ou de laboratoires, remettant en cause lefficacit de ses produits. Une des plus importante concernait les mdicaments Vytorine et Zetia, deux produits vedettes, accusant Merck davoir exagr leur efficacit lors des campagnes publicitaires. 2.1.2 Le problme des brevets chez Merck Le secteur pharmaceutique est soumis la contrainte des brevets et de leur expiration. Le groupe Merck, tout comme ses concurrents doit continuellement renouveler ses produits afin de pallier aux pertes engendres lorsque ses produits tombent dans le domaine public. Ces dernires annes, Merck a perdu les brevets de produits vedettes tels que Zocor (2006) et Fosamax (2008). Les ventes de ces produits ont largement chut tant dsormais soumis la loi de la concurrence. Lexpiration imminente des brevets dautres mdicaments clefs pour Merck tel que Singulair, et le faible nombre de produits en phase III, prs à ªtre lancs sur le march devenait trs inquitante pour la socit qui risquait ainsi de perdre plus de 35% de chiffre daffaire. Conscient de ce risque, la fusion avec Schering Plough permettait ainsi Merck de doubler le nombre de mdicaments en phase III (18 produits), dernire tape de dveloppement avant la commercialisation. De plus, cette fusion permettait Merck davoir accs un mdicament prometteur, le TRA, un anticoagulant prà ªt sortir sur le march en 2011. Le portefeuille de nouveaux mdicaments que Schering Plough apporterait Merck reprsentait un potentiel de ventes de 6 milliards de dollars par an. Cette fusion apporte ainsi Merck un nouveau souffle en termes de dveloppement de produits et lui offre une certaine assurance quant au renouvellement de ses mdicaments vedettes. 2.1.3 Schering Plough, un concurrent trs attractif Lancien concurrent de Merck, Schering Plough, a ralis en 2008 un chiffre daffaire de 18.5 milliards de dollars. Il dtenait de nombreux produits vedettes et un portefeuille plutà ´t vaste. A la diffrence de nombreux laboratoires, Schering Plough est peu concern par la concurrence des mdicaments gnriques ce qui rend sa gamme de produits trs attractive pour Merck. Des  «blockbusters » attirent notamment lattention de Merck: lanti-inflammatoire Remicade, Temodar, qui combat les tumeurs au cerveau, et Nasonez, contre la rhinite. Depuis plusieurs annes, Merck et Schering Plough commercialisaient ensemble les mdicaments anti-cholestrol Zetia et Vytorin via une joint-venture. En rachetant Schering Plough, Merck bnficierai alors de la totalit des ventes gnres par ces mdicaments (4.6 milliards en 2008). En fusionnant avec Schering Plough, Merck pourra renforcer sa prsence dans des domaines quil ne maitrisait pas encore. Il compte se renforcer dans loncologie, les maladies cardiovasculaires, les maladies infectieuses, limmunologie et la sant des femmes, secteurs oà ¹ Schering Plough excellait. Le domaine fminin intresse tout particulirement Merck. En effet, dj prsent grà ¢ce son vaccin contre le cancer du col de lutrus Gardasil, Merck souhaite tendre ses comptences convaincu que ce secteur deviendra une problmatique clef ces prochaines annes. Merck hritera ainsi de la pilule minidose Mercilon, le traitement pour la fertilit Puregon et le diaphragme Nuvaring jusqualors commercialiss par son concurrent. La prsence gographique de Schering Plough a aussi motiv Merck dans sa dcision de fusion. En effet Merck pourra dsormais acclrer son dveloppement linternational, Shering Plough ralisant 70% de son chiffre daffaire hors Amrique du nord. De plus, la prsence trs soutenu de Schering dans les pays mergeant (2 milliards de chiffre daffaire par an) est un atout majeur pour Merck, dont lobjectif est de conqurir ce march. En rachetant Schering Plough, Merck augmentera considrablement sa production et aura donc lopportunit de raliser dimportantes conomies dchelle 2.2 Les causes externes Grace lanalyse du secteur pharmaceutique, nous pouvons ainsi dterminer les causes externes de la fusion de Merck et Schering plough. En effet, celle-ci peut sexpliquer par le fait que ce secteur soit marqu par une rglementation de plus en plus lourde, de nouvelles politiques commerciales qui recommandent les gnriques mais aussi par un environnement concurrentiel sous pression cause des mgafusions. 2.2.1 Des rglementations lourdes Le lancement dun mdicament est soumis une rglementation de plus en plus lourde. Les laboratoires pharmaceutiques possdent des brevets qui peuvent durer jusqu 25 ans et qui protgent leurs produits. Dici 2012, les leaders du secteur, dont Merck, vont perdre les brevets de leur produits vedettes qui reprsentent pour la majorit dentre eux plus de 40% de leur chiffre daffaire. Une fois le brevet tomb dans le domaine public, les gnriques sortent lquivalent de ces mdicaments et reprsentent donc une concurrence accrue du fait de leur prix largement infrieur au produit initial des laboratoires traditionnels. Ceci reprsente donc une grosse menace pour les entreprises du march. De plus, lobtention de lautorisation de mise sur le march (AMM) et de plus en plus longue acqurir. Depuis quelques annes, les groupes pharmaceutiques ont des difficults lancer de nouveaux mdicaments car les autorits sanitaires sont devenues de plus en plus exigeantes mà ªme aprs avoir obtenu lautorisation de mise sur le march. Or, pendant ce temps, comme nous lavons dit prcdemment, les molcules vendues ont leur brevet qui tombe dans le domaine public et ils deviennent donc concurrencs par les mdicaments gnriques. Nous pouvons ainsi prendre lexemple du mdicament Singular qui reprsente 18% des ventes du groupe Merck. 2.2.2 Les politiques gouvernementales et la promotion des gnriques Beaucoup de pays industrialiss rentrent dans une politique de rduction des dpenses lies la sant (comme cest le cas actuellement en France). En effet, ils mettent en place des dremboursements et font la promotion des mdicaments gnriques qui coà »tent moins cher ce qui amne une baisse des prix des mdicaments vendus par les laboratoires pharmaceutique traditionnels. Ces nouvelles mesures conomiques sont dues la dgradation des comptes des assurances maladies. Suite cela, les groupes du secteur font face une baisse des ventes de mdicaments non-rembourss car les consommateurs revoient les priorits de leur dpense mais aussi des mdicaments gnriques qui grappillent de plus en plus de part de march. Nous pouvons prendre lexemple du plan Obama qui a dclench une vrai rvolution aux Etats-Unis, il va permettre 46 millions de personne de bnficier de mdicaments grà ¢ce leur nouvelle couverture tandis que le prix des mdicaments vont considrablement baisser. 2.2.3 La mgafusion de leurs concurrents directs Face aux conjonctures actuelles du secteur, les leaders du groupe se rapprochent afin de fusionner et de devenir plus fort comme à §a a t le cas de Pfizer et Myeth au cours de 2007. Ces rapprochements crent une forte pression concurrentielle sur le march. En effet, elles permettent de toucher plusieurs domaines thrapeutiques, de raliser des conomies dchelle et de bnficier des brevets restant. Cette fusion est donc lorigine dun colosse sur le march avec un chiffre daffaire de 75 milliards de dollars. Le nouveau grant se place donc la place de numro 1 sur le march. Cette croissance se fera seulement quelques moi avant celle de Merck et Schering plough. Pour conclure, les causes externes de la fusion de Merck et Schering Plough sont les suivantes: 1 Laugmentation des coà »ts et des dlais de la mise sur le march de leurs produits diminuant ainsi le cycle de vie de leur vente 2 La perte de leurs brevets de leurs produits vedettes qui vont donc amener une diminution de leur chiffre daffaire 3 Les nouvelles politiques gouvernementales qui ont pour consquence de diminuer le prix des mdicaments, de faire des dremboursement et de promouvoir les gnriques 4 Laugmentation des parts de marchs des gnriques qui profitent de la tombe des brevets dans le domaine public ainsi que des nouvelles politiques gouvernementales 5 Le rapprochement de Pfizer et Myeth qui les a propulss au rang de numro 1 mondial Analyse de la dcision stratgique: Loffre publique dachat de Schering par Merck Co 3.1 Le droulement chronologique Cest dans un contexte 2009, difficile et touch par la crise, que pourtant le secteur pharmaceutique voit ses plus grands acteurs lancer des OPA sur leurs concurrents, fusionner. Les pressions de lenvironnement et du secteur pharmaceutique que lon a pu dcrire dans les parties prcdentes vont peu peu porter leurs fruits, ou consquence, chez MerckCo. Ainsi peine un mois aprs la fusion du numro 1 mondial du secteur pharmaceutique avec lun de ses concurrents, Merck, alors second leader mondial, lance son tour une O.P.A., amicale. LO.P.A. amicale signifiant bien que le but est de sallier afin de faire face une concurrence accrue. En effet cest le 9 mars 2009, aprs de longues semaines de rumeurs sur les marchs de Wall Street, quenfin est officialis laccord tabli entre les conseils dadministration des deux laboratoires amricains, Merck et Schering-Plough. Un accord ferme de fusion entre les deux entits. A ce moment la finalisation de la transaction est dj prvue pour le quatrime trimestre 2009. Les termes de laccord sont clairs, la nouvelle entit conservera le nom de  «Merck » et la compensation globale pour Schering-Plough sera de 41,1 Milliards de dollars en numraires et actions. La somme sera rpartie comme suit: 44% en argent comptant et 56% en actions. Cependant le chemin sera long, nourri de rebondissements, pour atteindre le jour oà ¹ la transaction est ralise: la clà ´ture de Wall Street, le 3 Novembre 2009. Un temps ncessaire en effet la mise en place dune telle transaction et son approbation et autorisation par les diffrentes parties prenantes. 3.2 Le financement et les parties prenantes 41,1 Milliards de dollars, avec cette somme faramineuse, la fusion entre Merck et Schering-Plough entre dans le  «Top 5 » des plus grosses fusions-acquisitions de 2009. Alors quon dit le secteur fragile, soumis aux diverses pressions (tatiques, boursires, lgales), comment Merck a-t-il pu financer un tel montant? On la vu, la somme est divise en numraire et en actions. Merck possdant une bonne trsorerie, a ainsi pu sautofinancer en grande partie. Il libre de ses caisses existantes 9,8 Milliards de dollars, et met 22,8 Milliards de dollars en actions Merck. Pour le reste de la somme, cest le cabinet J.P. MORGAN, spcialiste du financement dinvestissement, qui donne son accord Merck pour un prà ªt dune valeur de 8,5 Milliards de dollars. Le financement structur, laccord entre les diffrents conseils dadmini

Recruitment Methods Used In An Organisation Commerce Essay

Recruitment Methods Used In An Organisation Commerce Essay In todays increasingly competitive environment, the biggest challenge is to identify and retain highly qualified and reliable employees. Organizations need to recruit quality people and to do so must implement and support a finely-tuned recruitment process which must consists of three fundamental factors: to be effective in producing suitable candidates, to be efficient and cost-effective and be fair as well as legally sound to ensure decisions are made on merit. Rynes (1991) defined recruitment as encompassing all organizational practices and decisions that affect either the number, or types, of individuals who are willing to apply for, or accept, a given vacancy This is particularly relevant for Marcus Evans one of the worlds leading business information and event companies which one of its main concerns is to recruit the right people in order to achieve good growth and excellent customer service for its customers. Marcus Evans is a tall hierarchical structure organisation which has many levels of management and supervision. The organisation is functionally organised with separate departments for marketing, finance, operations, design, production, sales and it has a lot of employees from different cultures and backgrounds which create the need to the organisation to recruit people constantly. When recruiting new employees Marcus Evans sets out its skills requirements in two key documents. Together the person specification and the job analysis act as checking devise for both candidates to be able to match their own skills and qualifications to what is specified and for the business, enabling recruiters to make sure that, applicants with the right skills are chosen for interview. Since Marcus Evans is an International organisation, recruits its people in to two central types of recruitment: The internal recruitment method which the organisation fills its vacancies from within their existing workforce and the external recruitment method which the organisation tries to find their suitable applicant outside the business. Large quantities of recruitment methods can be used, in order the organisations to create a pool of external applicant for a vacancy. The primary method of external recruitment process used by Marcus Evans is to use their own resources which include their website and their own employees. Marcus Evans website provides a wealth of details about the company and a list of vacancies and contact details. It makes it possible for applicants to download details about job and person specification and application forms. Advertise through their website include the potentials to reduce recruitment cost and speed up the recruitment cycle, reach a wide pool of potential applicants and make applying easier as audiences can access the website 24 ours every day. In terms of current staff, an additional method of recruitment used by Marcus Evans is employee referrals that they encourage employees to nominate potential recruits through their personal contacts (Marchington and Wilkinson, 2005 seated in Bloisi 2007) Recruiting candidates using employee referral is widely acknowledged as being the most cost effective and efficient recruitment method to recruit candidates however it is very norrow search technique in the means of that an organisation can only reach a very limited audience.In both cases, applicants must meet minimum skills requirements of qualifications or experience. Another popular method of external recruitment used by Marcus Evans is the use of newsprint and other media sources. They advertise their vacancies through national or local press, professional journals and local commercial radio. Advertising is expensive and it is important to be selective in the choice of media, design, layout and contents. In addition, beyond cost, the most effective way to attract the right applicants in terms of qualification and experience is the professional journals. However the downside of this source is that usually there is a delay between placing the advertisement and publication date and this leads to costly delays. Moreover, before recruiting new external employees, Marcus Evans creates a pool of applicants to fill a vacancy from its internal employees. They did so by first send internal applications using such methods of communications as email, team meetings, and the staff news letter. According to Taylor (Taylor 2002 seated in Bloisi 2007) internal recruitment has a several advantages for the organisation. Firstly is a relatively cheap way of recruiting, secondly, it gives employees more chances for career development and progression and finally internal applicants know what to expect in the job as well as how the organisation operates and also this reduce the risk that organisation has in whether the new candidate is the right for the job. Barber (1998) suggests that there are three recruitment phases that generate applicants and maintain their position. Firstly, it depends from the organization to reach out the applicants and persuade them to become applicants, secondly, attempts to persuade applicants to remain interested in the organisation and to continue to pursue the job opportunity until the organization determines whether to offer them a position, and thirdly attempts to persuade individuals to accept job offers. Furthermore, positive recruiting occurs with the review and analysis of companys recruiting staff, hiring goals and their overall recruiting budget. In this competitive employment marketplace in order for organisations to increase the ability to attract more candidates organisations it is essential to use multiple recruitment methods, have well written position descriptions and manage to market the organization to the potential candidates. Organizations that know where they have been, where they are, a nd where they are going are on the way to achieving recruiting success. G. Kameswari (2005) In conclusion, Marcus Evans proved that over the years developed a successful recruitment approach in order to select the right person for the right job as is become one of the worlds leading business event companies. However, in organisations with high levels of staff turnover such us Marcus Evans, it may not be necessary to undertake a job analysis for every vacancy that occurs. It can be more useful to engage of checking whether the existing job description and job specification are appropriate for future needs. (Marchington and Wilkinson, 2005 seated in Bloisi 2007). Also by recruits internal employees before considering looking for people outside the organisation, it minimise the possibility of new ways that new staff may have in undertaking tasks. Last but not least, in the specific case of employee referral, unsuccessful referrals may lead to demotivated staff. It is becoming clear that effective recruitment is critical to organizational success (Rynes, 1990). It is the heart of the whole HR systems in the organization. However, to best measure the effectiveness of different recruitment methods, organizations should rely on feedback from internal customer, from employees and from external customer. Finally, the most accurate assessment of an organizations recruitment methods and processes is the true ability of the candidate as displayed on-the-job. Barber AE. (1998). Recruiting employees: individual and organizational perspectives. Thousand Oaks, CA: Sage. Rynes SL, Barber AE. (1990). Applicant attraction strategies: An organizational perspective. Academy of Management Review, 15,286-310. . In the prescriptive HRM literature, recruitment is seen as a process that should be supported by job analysis, job description and job specification.

Why I Love Cats Essay -- essays research papers

Reason I love Cats . The first day I brought Mimi home , I regretted it immediately. She was a kitten then and was crying all the time . It was my first cat and I did not know what to do . I kept thinking that there must be something wrong with her . I wanted to bring her back to the pet shop but I decided to just wait and see what happen . Finally Mimi got used to her surroundings and she became my best friend . Caring for a cat means much more than simply making sure they have plenty of food and water , it requires a lot of patience and love . The reason I chose a cat instead of a dog in the first place is because my apartment did not allow dogs . Most apartment don’t . Also because cat require less attention which I would be able to give . They are independent animals who are usually litter trained and does not need to be walked . Cats are quiet animals and not as aggressive in comparison to dogs . They can also live in small places as they are happy just being indoor . They need less grooming and they clean themselves a lot . People who want to get a cat should be aware of what to expect and the responsibility of having a cat . Cats are very different from dogs and most of the time , they cannot be led with a leash . They hate traveling on cars and have difficulty adjusting to changes . Moving can be very painful and traumatic experience for a cat . They like to cuddle but sometimes , they totally ignore you . They are temperamental animals ...

essay on beowulf :: Epic of Beowulf Essays

In Beowulf, both pagan and Christian elements are present which add religious contrast to the poem. The poem begins with the king, Hrothgar, taking the throne of the Danes. During his reign, one of Hrothgars’ accomplishments included the building of the great Mead hall which served as a place of relaxation for his troops. Years passed and an evil monster came and terrorized the Hall. Then the great warrior, Beowulf, a foreigner offered to help rid the town of the monster. In the end, good triumphed over evil as he defeated the monster and returned the city to it’s people.   Ã‚  Ã‚  Ã‚  Ã‚  Present in this poem are certain forms of evil. The greatest of these is the descendent of Cain’s evil against his brother Abel. After Cain killed Abel God punished him by exiling him from the kingdom of God. From Cain’s soul came evil monsters, one in particular, Grendel. He was a demon; a fiend who haunted the moors, the wild marshes and made his home in â€Å"hell† (actually earth). King Hrothgar finished a great mead hall for his warriors to relax and reside in when away from war. Grendel, amused by the sound of drunkenness coming from the hall, kills all who reside there. This punishment and evil went on for twelve years. The people turned to the worship of pagan Gods, hoping they would take the demon back to the pits from whence it derived.   Ã‚  Ã‚  Ã‚  Ã‚  After the failure of paganism Hrothgar searched for warriors that could defeat the beast. A decorated warrior, Beowulf, sailed from the land of the Geats to help. This shows how God works in mysterious ways. Grendel keeps on attacking the great mead hall but refuses to go after the king’s throne. God protected the throne. This is saying that God will defeat any evil that stands in his path. An example that God controls life and death is the line â€Å"God must decide who will be given to death’s cold grip†. Death is not the last part of life. The mead hall’s gargantuan size symbolizes the people’s desire to be closer to God. It’s reason for construction, so the people could reach the heavens.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the poem good clashes with evil. One example would be Grendel taking over the Mead hall. In this instance the mead hall would symbolize safeness and good harmony. One major important clash was when the townspeople gave up on Christianity and went back to paganism to get rid of the monster.

Warid

Warid Telecom (Research  Report) Table of Content * Acknowledgment * Dedication * Introduction to telecommunication * Introduction to Research * Research Problem * Problem Statement * Literature Review * Hypothesis * Sample Selection * Research Methodology * Data Collection * Independent Variable * Dependent Variable * Hypothesis testing * Result of Research * Selection of Alternative Htpothesis * Measurement of downsizing * Effect of Downsizing * Analysis through Pie chart * Conclusion * Reference ACKNOWLEDGMENT All acclamation to Allah who has empowered and enabled us to accomplish the task successfully First of all we would like to thank our Allah Almighty who really helps us in every problem during the project. We would like to express our sincere and humble gratitude to Almighty who’s Blessings, help and guidance has been a real source of all our achievements in our life. We would like to admit that we completed this project due to parents who pray for our success. We also wish to express our appreciation to our supervisor SIR. ABDUL HAQ & MISS NAYLA who helps us and introduce us to new dimensions of knowledge in Research. Last but not the least our team efforts, support, cooperation and encouragement showed by each member in the group with each other. DEDICATION Our PROJECT is dedicated to our beloved Parents, teachers, brothers, sisters and all of our-selves. Introduction to Research Establish a research territory: >Show the importance / relevance / interest of the research area=> Advertising is targeted messages that communicate information from a company to individual and groups of consumers. This medium allows companies to draw consumers to the company's goods and services. In can also influence consumer buying behavior, which helps companies increase sales revenue Introduce and review previous research in the area Establish a niche: ;The purpose of this research is to basically know the impact of advertisement on the consumers so Occupy the niche: ;state the nature and purpose of your research ;indicate the shape of your paper / forecast the findings This paper examines the. The focuses on the events surrounding the downsizing ofWarid Telecom  in 2009 and 2010 and its effect on the employees of Ward, Research problem Background: Advertising  is a form of  communication  intended to  persuade  an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular  brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. The question arises that is the huge amount of money that a brand spend on its advertisement is always beneficial for it or not? Problem Statement Does the advertisement influence the buying behavior of costumers or not? What is Warid’s Brand perception and what critical factors are influencing the operator switching decisions of consumers? Literature Review Research papers on decrease in Workforce are: Synopsis of the ‘Literature review on workforce innovation, workforce productivity, planning and modeling’ Background Increasing workforce productivity and efficiency is particularly important in the context of changing demographics, technological advances and rising costs. New and amended roles, new ways of working, clinical pathway redesign, multi-professional team working, collaborative working and advances in technology can help to all help to achieve this. In December 2008, the Workforce Transformation Project (9) Workforce Modelling Group (WMG) commissioned a Literature Review to establish the evidence and impact of workforce innovations and different workforce models on efficiency, effectiveness and quality of care, as well as understanding the possible implications for workforce planning. The literature review was undertaken by Warwick University in collaboration with the NHS Workforce Review Team and was finalized in May 2009. Key aims of the Review The aim was to review the published and grey literature and provide both general and specific evidence on: Innovations in workforce development in the health sector, particularly those aimed at improving workforce productivity and/ or the effectiveness, efficiency and quality of patient care. To include new and innovative roles, new ways of working and  deploying health care staff, alternative service models, education and training interventions, direct and indirect remuneration and reward strategies, and how the use of new technology in the workplace is incorporated into workforce development Examples of best practice and proven methods with workforce models, evidence of effectiveness and with proven successful outcomes, quality measures, costs and benefits analysis and issues which arise for change management and implementation. To include examples from sectors other than health but which could be replicated within and health care context. Evidence of improved workforce productivity and workforce development associated with the successful transfer of services from acute, hospital based services to community based provision. Understand how innovation in workforce planning has been/can be incorporated into workforce planning and development and used within workforce modelling tools. (Reference 3) The main de-motivating factors in work are as follows: 1. Inadequate salary: the workers estimate the value of their work by the salary they receive. A poor salary has a negative effect on their work. A salary is satisfactory when the worker gets what he expects, what others doing the same sort of work are getting, and what is generally regarded as being fair. . Bad working conditions: if the working conditions are not satisfactory, the workers are discouraged and lose their enthusiasm in work. 3. Inefficient administration: workers like to work for an efficient and fair administration. An efficient administration discourages the workers during their routine duties, in one way or another. 4. Incompetent supervision: the workers expect their supervision to be technically competent. If they fail to help at difficul t times, they lose the respect of their sub ordinates. 5. Poor interpersonal relations with management: the supervisors should treat their subordinates fairly and try to have good personal relations with them. Supervisors who have favourites or who are dishonest in reporting on the work of the staff are disliked. The work suffers greatly as a result. 6. Personal qualities of the leader: A leader has two forms of authority: (i) that of his position, (ii) that of his person. (Reference 4) 2008 brought problems for Warid as she is in serious crisis, downsizing has started, and other strategic decisions have to be taken to survive in this competitive market. Let’s see can $250 million save Warid? The problem of Warid Telecom is the HR of the company itself related to un? necessary manpower induction, without a JD and absence of a post induction appraisal system based on merit, which are all big question marks. Marketing strategy is the amalgamation of all other telecos of Pakistan, and heavily playing on price without much of a result, as it is not being tailored according to Warid’s Vision. Most of the Middle East Company’s favorite strategy is the price war, and the only positioning they know is cheaper rates. Warid Telecom was involved throughout the year in the activities below: †¢Planning to expand its coverage to approximately 250 more cities. No timeframe has been announced for the expansion, but Warid has said it aims to include remote and rural areas, focusing on the Northern Areas (NA), Azzad Jammu and Kashmir (AJK) and Baluchistan, which came to me as a surprise, as such areas have already not been covered and why? The GM marketing of Warid has resigned from the company fearing questioning of lapsing 80% of the total marketing budget in just 3 months. †¢Total investment in Pakistan will touch $1. 5 billion by the end of this year while the company will further increase its investment in the telecom sector by $1 billion by the end of 2009. †¢One good thing which came concrete this year is change of company’s logo to something more 3 D. †¢Started its commercial launch of in? flight connectivity with AeroMobile. Ericsson signs pact of $300 million to expand its GSM network, including its Core, Radio, Transmission network equipment and VAS platforms †¢Launched in collaboration with AMES the entertainment and digital media portal in Pakistan †¢Deployed a solar powered BTS site using Huawei’s Solar Powered Macro Base Station (BTS) †¢Launched a new Public Call Office (PCO) scheme in ZEM Pocket PCO †¢Launched Location Based Services. Service enabled subscribers to locate the whereabouts of their family members, friends or colleague. Reference 5) The literature often assesses the downsizing of a company in terms of â€Å"announced layoffs† (cf. De Meuse et al. , 1994; Gombola and Tsetsekos, 1992; Wertheim and Robinson, 2000). Hypothesis Null Hypothesis: Layoff create motivation and no effect on workforce of warid Alternative Hypothesis: Downsizing Create de-motivation and Decrease in workforce of Warid Telecom Sample Selection Select the behavior (warid): Warid have different offices in every location and different franchise in every area, but here we select the main office and on Gulberg office, and some more location here Warid Telecom Ltd Office / Branch / Corporate Address: Spencers Building, Opp Railways Headquarters, Lahore Description: Marked by: Guest We select the sample on the basis of random sampling; warid office is considering random sampling for the employee of warid. Define the target behavior (employees): After selecting the behaviors, we specifically define the target behaviors in â€Å"observable and measurable† terms. Observable and measurable refers to behaviors that are easily observed, countable, have a beginning and an end, and are repeatable. Systematic random sampling Goal: Randomly select 25 employees from a data set of 150 recorded employees. Process: 150? 25=6. Select every 6th record in the data set. To prevent selection bias given the order of the records on the data set, the records may be sorted by name prior to random selection. Data=employees; by name; data sample; set employees; Research Methodology Data Collection Choose a data collection system: Descriptions Age  between 25-45 Income  between 8000-25,000 Gender  Both Males and Female Location  Warid website,  Warid employees Data were collected from the following four sources: Primary Data Collection: Observations Whereas here data collection records the outcome of employees, observational recording systems are used to record samples employees’ layoff as they are occurring. There are several basic systems for recording observational data. When executives view labor as a cost rather than an asset, they likely will attempt to maximize the cost reduction, leading to larger layoffs. Employees Interviews Interviews involve asking someone information about a subject. They can be conducted with both children and adults. This assessment technique helps establish a relationship with the person giving the information. Interviews are often openended, allowing the interviewer to gather additional information as needed. The research techniques that are adopted for the purpose of this study are as follows: The formal interview include people from management in telecommunication and their name are Mohammad Kamran Business Center Manager of WARID Limitation One of the major limitations while carrying out this research was the lack of cooperation on the part of the management in providing the data regarding the company and its policies. Layoff announcements were obtained from Workplace Trends Company sources say that the lay off campaign had been started as the company was facing a major financial crunch. Smelling the catastrophe, Faisal Ejaz Khan, the Chief Executive Officer (CEO), has also resigned while the new CEO is yet to be appointed by the company. When contacted, former spokesperson of Warid Telecom Farah Hussain, confirmed that the entire PR section had been abolished. She also confirmed that CEO Faisal Ejaz Khan had also resigned. No responsible officer is there at the company now to confirm anything about the company status, she added. Reported annual employees Rate Warid has decided to wrap up its PR department, while it will outsource its PR activities through some PR agency, told us a source – familiar with the situation. Furthermore Farah Hussain, Manager PR and Rehan Zia, PR Officer resigned from their responsibilities. Another source while speaking with us confirmed that Warid was intending closure of its PR department for last couple of months. In the same connection, company will outsource all of its PR activities. However, we don’t know about what PR agency Warid will work with for its PR activities. Source further confirmed that Farah Hussain and Rehan Zia were asked to report new GM Marketing in Lahore. However, Farah Hussain who was based in Islamabad and Rehan Zia, who used to sit at Karachi office denied to move to Lahore, and eventually resigned. We were unable to fetch official view point of Warid over the situation. We are familiar with Warid’s marketing performance in last couple of quarters, and now closure its PR department – we are not sure about company’s intentions. (Reference 6) Questionnaire: FROM THE RESULTS OF THE PILOT SURVEY WE HAVE FRAMED THE FOLLOWING RESEARCH QUESTIONS FOR THE ANALYSIS OF â€Å"CONSUMER’S  FAVOURITE TV COMMERCIAL AND PRODUCT USED†. Section 1: Demographic information 1. How old are you? Under 18 18 to 24 25 to 30 Above 30 2. What is your relationship status? Married Unmarried Section 2: Interest and life commitments 3. Do you take interest in watching TV ads? Yes  Ã‚  No 4. Do these ads have any impact on your buying decision? Yes  Ã‚  No Section 3: Favourites for ads and products 5. Which is your favourite milk brand? Haleeb * Olpers * Milk pack * Good milk * Any other then specify . 6. 7. 8. 9. 10. 11. 12. 13. 14. Which is your favorite TV ad of milk? * Haleeb * Olpers * Milk pack * Good milk * Any other then specify 5. Which is your favourite mobile brand? Nokia Samsung Matrola Sony Ericson *   Any other then specify 5. Which is your favourite TV ad of mobile? Nokia Samsung Matrola Sony Ericson Any other then specify 5. Whic h is your favourite ice cream brand? Walls Omore Yummy Gourmet Any other then specify 5. Which is your favourite TV ad of ice cream? Walls Omore Yummy Gourmet Any other then specify 5. Which is your favourite mobile connection? Jazz * ufone warid Telenor Any other then specify 5. Which are your favourite TV ads of mobile connection? Jazz U fone Warid Telenor Any other then specify 5. Which is your favourite shampoo? Dove Pentene * Sunsilk * Head and shoulders * Any other then specify 5. Which is your favourite TV add of shampoo? Dove Pentene Sunsilk Head and shoulders Any other then specify Section 4: Getting a balance 5. Do the adds help you to perceive about product? ?  Yes  ? No 16. Do the TV ads influence your shopping? ?  Yes  ? No 17. Do you think that there is Difference between favorite TV commercial and product used? ?  Yes  ? No Independent Variables: Changing market conditions:  if there is any change in market condition that will not effect on the motivation and workforce ability of warid employees * Merging of two or more firms (wateen): the collaboration and new way to perform create the motivation level, but here no effect on the workforce in warid * Strategy changes:  If the strategy change in the perf ormance of employees that will no effect on downsizing, but it is considered that the change in competitor strategy, that will effect. Dependent Variables: * Profit Margin:  A company's profit margin is calculated by dividing profits by sales. This ratio can be a reverse proxy for the cost of producing each dollar of sales. If the per unit labor cost decreases as a result of downsizing, profit margin will rise. * * Asset Efficiency:  The asset efficiency of a company is measured by dividing sales by assets. This measure identifies how efficiently a company is using its assets to produce its sales. If a firm can reduce its assets while eliminating employees and simultaneously maintain or increase sales, it will enhance its asset efficiency. In contrast, if sales significantly drop with the reduction in staff, asset efficiency could remain constant or even decrease. Market-to-Book Ratio: A company's market-to-book ratio is calculated by dividing the market value of the equity of a firm by its value on the books. This measure more directly reflects the investors' perceptions of future performance than current or past performance. Thus, if investors believe that the announced layoff will improve the future effectiveness of t he company, the ratio should increase. * Disaster in new project  : this is dependent on the workforce of company. Because there lose in the company and they compensate through decrease in expensis may be in the shape of employees layoff Hypothesis Testing and Data Analysis Q1| | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 1| 3| 30. 0| 30. 0| 30. 0| | 2| 3| 30. 0| 30. 0| 60. 0| | 3| 4| 40. 0| 40. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q2| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 5| 3| 30. 0| 30. 0| 30. 0| | 6| 4| 40. 0| 40. 0| 70. 0| | 7| 3| 30. 0| 30. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q3| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 1| 10| 100. 0| 100. 0| 100. 0| Q4| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 1| 4| 40. 0| 40. 0| 40. 0| | 3| 6| 60. 0| 60. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q5| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 1| 8| 80. 0| 80. 0| 80. 0| | 3| 2| 20. 0| 20. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q6| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 1| 9| 90. 0| 90. 0| 90. 0| | 3| 1| 10. 0| 10. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q7| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 8| 7| 70. 0| 70. 0| 70. 0| | 9| 2| 20. 0| 20. 0| 90. 0| | 10| 1| 10. 0| 10. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q8| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 2| 4| 40. 0| 40. 0| 40. 0| | 3| 6| 60. 0| 60. 0| 100. 0| Total| 10| 100. 0| 100. 0| | Q9| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 1| 5| 50. 0| 50. 0| 50. 0| | 3| 5| 50. 0| 50. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q10| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 1| 7| 70. 0| 70. 0| 70. 0| | 3| 3| 30. 0| 30. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q11| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 14| 7| 70. 0| 70. 0| 70. 0| | 15| 3| 30. 0| 30. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q12| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 11| 3| 30. 0| 30. 0| 30. 0| | 12| 3| 30. 0| 30. 0| 60. | | 13| 4| 40. 0| 40. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q13| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 12| 3| 30. 0| 30. 0| 30. 0| | 13| 7| 70. 0| 70. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Q14| | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 16| 6| 60. 0| 60. 0| 60. 0| | 17| 1| 10. 0| 10. 0| 70. 0| | 18| 3| 30. 0| 30. 0| 100. 0| | Total| 10| 100. 0| 100. 0| | Gender Percentage in Research: . 1. Which mobile connection you are using except warid? 2. What you think, Service of WARID as an employee or a customer is? 3. What do you think that the sales of WARID are decreasing? . The downsizing of warid is due to external causes? 5. Work force in Warid i s decreasing? 6. Is there any effect on existing employees of warid due to downsizing? 7. After downsizing employees start working 8. Warid is providing fast internet facility than its competitor? 9. SMS craze package is cheaper then its competitor? 11. WARID should focus on 1. Packages rate 2. Advertisement 3. No idea 12. How would you rate the general services of WAID? 13. The current situation of WARID? 14. The reason in warid downsizing is Result of Questionnaire: This survey generates the following result according to the people and employees of warid. Basically people and employees of warid using mobilink connect more frequently and among youngsters, Ufone is more common. But they are just satisfying with the Warid services. All of the people and respondent agree that the sales of warid are decreased and they are facing lose in business. Here one more main issue arise that is external causes are the main reason in decrease in warid sales and performance so that’s why the company is facing crisis. This cause some effect on warid employees, they believe that the company is facing crisis and that’s why company starting layoff. But here some positive aspect is founded. Employees are more efficiently doing their task, and performance level rise due to layoffs. The main reason in decrease in workforce is considered competitor strategy towards customer. They considered, Warid should bring change in the existing packages. Because of this situation in market, employees face fear in work environment and the productivity is decreases. Another fact is founded that is company failed to meet the employee’s satisfaction level. This is occurring due to the disaster in new project in warid. Selection of Alternative Hypothesis: The alternative hypothesis is selected: That is â€Å"Downsizing create de-motivation and employees become less productive and workforce of warid is decrease† Measure of Organizational Downsizing: A standardized measure was developed to provide a more accurate means to compare downsizing in warid. The organizational downsizing variable used in the study is the magnitude of the announced layoff divided by total number of employees in the company. Such a relative assessment of downsizing provides a more accurate means of examining the impact of a layoff on a company's financial performance. So, 200-employee layoff in a firm the size of warid (36,200 employees) is likely very different from a 200employee layoff. Effects of Downsizing: All small business owners know the weighty responsibility of having employees dependent upon him to provide for their families. Despite a popular perceived view, not all business owners are cold-hearted calculating machines caring only for profits at the expense of everyone they step on while rising to the top. Downsizing also has an economic risk. Shrinking a business reduces market value and reduces its customer base, which can be dangerous if perception of the company views it as unreliable. Growth is always viewed as a positive. Downsizing is not, and doing so will require a good  public relations plan to offset negative publicity and customer perceptions. Another effect is the emotional costs to both owner and employees. Losing a job for any reason is traumatic enough, but losing a job as the result of a business owner’s decision to downsize can be easily misunderstood Analysis through pie charts presentation This chart show the usage of different networks among people 1. Approximately number of Males who are employed in Mobilink, Warid, Zong, Telenor ; Ufone? 2. Approximately number of Males who are employed in Mobilink, Warid, Zong, Telenor ; Ufone? 3. What is the turnover ratio in Mobilink, Warid, Zong, Telenor ; Ufone? 4. Approximately what percentage of employed has received training internally in Mobilink, Warid, Zong, Telenor ; Ufone? 5. What is the percentage of HR function increase in scope and working in Mobilink, Warid, Zong, Telenor ; Ufone Conclusion: The literature review identifies key innovations in workforce development and service delivery and links between productivity and skills, and it suggests reasons why there is a lack of robust evidence across the organization. Some positive conclusions conclude that: * There is a great deal of general evidence on: how best to measure productivity and performance; on links between skills and performance; on the benefits of adopting particular working practices; and workforce planning. * In general, while the  Review  suggests that there are many useful lessons to be learned, there are no simple solutions that can be deployed in all circumstances, although there are many examples of good practice The review of the general literature on links between skills and productivity suggests that, while there is strong evidence that investment in human capital is associated with positive benefits, including improved productivity, as with any other investment there is no guarantee that such benefits will accrue in any particular case. By completing this survey we came to conclude that HRM department is the main department of all telecommunication industry but according to our survey WARID have very well established department of HRM but their all employees are de-motivated and less satisfied with HRM department because of the downsizing. All these telecommunication industries focus on employee satisfaction and motivation for this they conduct training sessions give incentives and all kind of benefits that retain their employees. HRM play very important role in all activities so every industry focuses on its function and scope for the betterment in present and future. Downsizing, reduction-in-force, restructuring, lay-offs . . . the human consequences are often the same: Fewer people doing more work. The costly* conflicts that arise in such a cauldron of workplace stress are challenging for any manager, and may even lie on the path toward the manager's own demise. 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