Strategy and Serendipity: A Billion †Dollar Bonanza management case study

Mini Case 2 schema and Serendipity A Billion Dollar boom Key Issue / Problem Serendipity on how two modern doses were dis poke outed. Realising a dodging turn come on from a serendipity.Analysis Researcher extend a sensitiveborn medicate for the content unhealthiness, as the drug were a bring back for MED, the manager in Pfizer strategise this and make a this unintended results to into a blockbuster drug.Alternatives apt final ca applyning of changing a disaster of a research into an substitute(a) of lot another disease.Key decision to make Although a drug discovered to treat drug disease became a failure, and turn out to solve MED problem, thus a spic-and-span dodge to utilise it withstand to be made Capabilities An unintended outline, which were to bring back the tinder disease, turn out as s serendipity of curing a another dysfunction, and equal to(p) to generate income of $3 billion dollar sign per year. Decision Criteria The scheme of the unintende d intent turn out to be a huge sum of turnover. Stakeholders The investors, researchers, patients.Resources The managers of Pfizer, reseachers, Implementation plan To always have a alternative for a strategy which is still beneath testing. Vision / Mission / Objectives To create a drug to strike heart disease To overcome a mistake, and make a seredipity out of it.Assumption The smart team on how they able to strategise the need to the new drug for the MED and generate cash flow menses out of it. Discussion QuestionQuestion 1Serendipity is random from my manoeuvre of view. Occurrence of this is not predicted or in that location might be not whatsoever proven statistic of the occurrence figure. Serendipity means a happy contingency or harming surprise a fortunate mistake. Specifically, the accident of finding something good or efficacious while not specifically inquiring for it.Question 2Strategic initiative is any activity a pursues to explore and develop a new produ ct and process into new markets. In this case, it has been said to be an unrealised strategy for both sildenafil and Cialis. The management initiated their new venture into a drug to overcome a heart disease, and it turn to be a cure for ME, where they have the homogeneous market, which is the medical drug supply, but for a distinct purpose. With its huge demand rough the globe, these occurrences have become a serendipity for them.Question 3The gravel that explains Viagra/Cialis story is scenario planning. In this model, the managers envisions unlike what if scenario. In the analysis stage, they exit be able to brainstorm and identify the realizable future scenarios to anticipate plausible futures. This is what shows in the case study above, as the getup from a strategy of marketing a heart disease drug was a failure, they turned it into a alternative for MED cure disease. The serendipity there is beca white plague the drug was able to use for MED. IF, the drug was a failure, then they have must have already think or strategize something to overcome the losses.Question 4No, the story of Viagra/Cialis will not inspire me to origination a strategic management process. I will not be hoping for serendipity happens if my strategy fails, and the utilising the failure as an alternative. I will only plan for a strategy which is practical on that moment and bring up for possible future scenario using different simulations. If something happens as this case, then I would use this opportunity to make use of it and cover the loss for my failure, in a undecomposable way saying it to hedge my position.